LPG Environmental (now Kleinfelder) is a consulting company that provided exceptional service (9 out of a scale of 1-10), but their marketing effectiveness was very limited (3 out of a scale of 1-10). WPI was brought in to bring in more business.
Our approach was to bring the marketing effectiveness closer to the quality of service level. An “Advocacy Approach” was used utilizing comments from satisfied customers and impressed regulators and getting these comments / testimonials in front of perspective clients.
With a Company that provides the level of quality services like LPG Environmental, we were able to effectively market LPG Environmental to the target market. Within 6 months, WPI was able to make a significant impact on the top and bottom line with additional business for the firm.
Steve Adams – Principal LPG Environmental commented:
“Weldon Phillips identified and captured a large client that increased our sales 25% and improved profitability by 60%.”